Dow Live Report

Dow Live Report: The Black Friday Weekend results are turning into what most have expected: more shoppers but less spending. While some are celebrating the increased total revenues from nearly 200 million shoppers, the lower per capita spending speaks volumes on the current financial climate.

Amazon registered an increase of 28 percent compared to the same day last year. More shoppers online are to be expected for several reasons. There is still an influx of people getting connected and the demographics of the connected mass are slowly moving towards generations that use internet everyday in everything from socalizing to work to leisure – certainly for shopping.

Bargains is the whole idea of Black Friday and I am not surpised that we are seeing more online shoppers and footfolk hitting the stores. People in hard times (or with low financial confidence) go hunting. The interesting part is that although the merchants had the visits, the spending per visitor was lower.

So, was that because the products have become cheaper? Or because the consumers decided to downgrade their choice of items to lesser quality and therefore lower price.

My vote is for the second choice and if true it means very weak consumer confidence.

Dow Live Forecast: Midterm trend is stable but weak with overall downturn at end of first quarter 2010. Play the field accordingly.

Related posts:

1. Dow crunches optimism trend
2. Microsoft report lifts Asian friday markets
3. Dow Jones Creepy Friday 13
4. Get ready for a extreme stock trading Friday

Seed Newsvine